Dr Anna Harrison — Founder, RAMMP
A thousand diagnostics. One pattern. The product was fine — the story arrived pointing the wrong way.
I'm a behavioural scientist. I read businesses the way the rooms that decide their future read them — the investor skimming a memo, the AI engine composing an answer, the committee retelling a pitch without you in it. Then I fix what they'd get wrong.
The instrument
Judgement, instrumented.
Patent 2021105053 — ADORE Process™
Most strategy advice is opinion. Mine is measured. The ADORE Process™ is the only patented methodology for quantifying trust across a buying journey — where it forms, where it breaks, and what the break costs. A decade of research, certified by a patent office, proven on nearly a thousand businesses.
900+
businesses diagnosed over six years
$100M+
client revenue unlocked
10–40%
typical conversion improvement
#1
highest-rated NZTE Beachhead Advisor globally
How the judgement was built
Built & exited
I've sat on your side of the table.
Two exits. More than $15M in venture capital raised. I know what an investment memorandum looks like from the inside — which is why I can find the fundable story buried in section two of yours.
Measured
Then I spent a decade proving why buyers choose.
A PhD in Experience Design. A patented trust-measurement methodology. A book — Digital Brand Romance — and nearly a thousand diagnostics mapping the exact moments relationships with brands form and fail.
Now applied
I work in the rooms you're not in.
Capital raises whose memos point the wrong way. Twenty-year firms asking whether AI search is a tactic or an extinction event. Exporters entering markets where machines make the shortlist. The work this practice exists to do — deployed on RAMMP, the infrastructure I invented.
The record
- FORBESThe Era of Marketing Governance: Why Trust Is Now a Board-Level Issue2026
- FORBESTrust as KPI: Why Safe Beats Sexy in the Age of AI2025
- FORBESThe Trust Deficit: Why No One's Buying — and What to Do About It2025
- BOOKDigital Brand Romance — how relationships form in digital spaces—
- MEDIATechCrunch Startup Battlefield · Sunrise · ABC The Science Show · RMIT—
- ROLENZTE Beachhead Advisor—
What they say when I'm not in the room
"Anna is the best I've ever met, let alone worked with. World-class — I wouldn't consider starting a project without her."
"By applying the ADORE Process™ to our business development, we engaged potential clients on a level never achieved before — a dramatic increase in pipeline conversion."
Working with Anna
Three doors. One calendar.
Strategy engagements
The fundable, citable, retellable version of your story. A small number each quarter.
Speaking & media
Keynotes, panels, and commentary on trust, AI-era visibility, and behavioural economics.
NZ exporters
Beachhead advisory sessions are arranged through your NZTE customer manager.
Via your NZTE advisor
Media kit
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